Review
“Content Strategy for the Web will do for Web content what Steve Krug’s Don’t Make Me Think did for Web usability.” – Interactions Magazine (added by author)”Content Strategy for the Web is the best thing to happen to user experience design in years.” –Peter Morville, co-author, Information Architecture for the World Wide Web (added by author)
–This text refers to the
Kindle Edition
edition.
If your website content is out of date, off-brand, and out of control, you’re missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won’t help. Investing in a new content management system won’t fix it, either. So, where do you start? Without meaningful content, your website isn’t worth much to your key audiences. But creating (and caring for) “meaningful” content is far more complicated than we’re often willing to acknowledge. Content Strategy for the Web explains how to create and deliver (more…)